
Hello!
I'm Laura Neff.
I've been coaching executives, leaders, and up-and-coming leaders since 2006. I've toured the US (and parts of Canada) in a converted school bus, and I've coached and consulted to Fortune 50 CEOs and C-suite executives. I'm the daughter and granddaughter of farmers, strong farmer's wives, and entrepreneurs, and now, I'm focusing on supporting the people who can transform how life and business goes...through leadership...so we have a thriving planet and world for many generations to come. Read on for more!
My Story
I grew up in the 70s and 80s on a small farm in western New York state, trailing behind my dad through vibrant fields, bursting gardens, and endlessly entertaining barns. I watched as he carefully cultivated and cared for the land and animals we stewarded. He taught me the complexities of the earth, the necessity of staying connected to the natural rhythms of life, and the constellations in the sky. He also showed me what dedication to work looks like as he set up successful businesses, crushed sales targets (and got recognized for it, time and again), stayed at his desk doing thorough and complete paperwork often longer than he wished he had to...and then being fully present as he turned to his family and to nature. My dad seeded and nurtured in me the deepest taproots of leadership: presence, integrity, responsibility, vitality, and curiosity. I work to be someone who upholds those principles in all aspects of my life daily. And, my mom was awesome in her own right! I'd love to tell you all about her, too!
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Since those halcyon days, I have:
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Led communications and people-centric initiatives in Corporate America;
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Restored my soul through travel (per that converted school bus comment above, plus volunteering at a wildlife rescue center in Thailand, and more);
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Spent 15 years launching multiple small businesses, from solopreneur ventures to larger ones, like co-founding "Nourish," Charlotte's first 100% plant-based, prepared-food delivery service;
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Helped transform global organizations and their leaders while working for a boutique consulting firm;
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Loved my beloved brother through a 3-year journey with terminal lung cancer and found my way back to life again after he and my mom passed on the very same day; and...
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Continued listening for what Life is calling me to next.
Through it all, I've thrived, lost my mojo, took leaps, tried new things, found myself wandering again, discovered new joys...and, always, have studied this human condition, exploring what it takes to contribute powerfully and thrive at the same time.
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As I started this coaching and consulting practice again, the key question I asked myself was, “Who must be doing the critical work of taking full responsibility for their vitality, so they are lit up by their lives and are firing on all cylinders when they bring themselves to their vital work?
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The answer is YOU, World Changer. You've said "yes" to the tall order of transforming how business gets done so Life...human and planetary...thrives on all levels far into the future. NOW is the time. And New Atlas Coaching is here to amplify your impact by supporting your fulfillment and transformative, ever-expanding leadership capacity as you go.
Ready to connect? Send a note via my Contact page, and I'll be back in touch within 24 - 48 business hours. Thank you for all you are doing; I look forward to talking soon.
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Official Credential Details:
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Trained and certified as a Certified Professional Co-Active Coach (CPCC) in 2006-2007 via the Coactive Training Institute
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Assisted CTI coach training programs, mentored new coaches through CTI certification process, and participated in then assisted CTI's Leadership program (2007 - 2012)
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Professional Certified Coach credential achieved via the International Coach Federation in 2010
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Certified Hogan assessment practitioner
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And while I don't have a certificate, it feels important to share that I am in a two-year cohort deep-dive, studying the Enneagram in depth with profound leaders who use it at its best: for transformation and possibility.